Goodbye Volkswagen, Hello ‘Voltswagen’

It’s been around so long that perhaps people don’t think of the company name Volkswagen as a combination of German words, but the term is translated as ‘People’s Car.’

Starting in May, the company’s U.S. operations won’t use that label anymore.  Instead, the firm will rename its U.S. operations “Voltswagen of America” as it shifts its focus to electric vehicles.

The announcement came after several outlets on Monday reported on a draft release mistakenly posted on the automaker’s U.S. website.

Since the word volt is the same in both languages, the new term just means ‘volt car.”  Not very sexy, but it’s definitely descriptive.

Scott Keogh, president and CEO of Voltswagen of America in a statement:

“We might be changing out our K for a T, but what we aren’t changing is this brand’s commitment to making best-in-class vehicles for drivers and people everywhere.”

The move is clever in that the company won’t have to change any logos or insignia that carry just the initials VW.

The German automaker has committed to sell one million EVs worldwide by 2025 and will launch 70 electric models launched across the VW group brands by 2029.

And of course, it’s all fake.

The company reported that it intended to announce the name change on April 1 as an April Fool’s joke, but the information mistakenly was leaked early.  For a company that’s trying to show it has the chops to take on Tesla and become the top electric vehicle manufacturer in the world, this isn’t a good look.  But then again, Elon Musk’s April Fool’s jokes including him dead propped up against a Tesla aren’t going to win any prizes either.

Maybe all of these people should stick to making cars and leave the jokes to other people.

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