The stories of ex-spouses, old girlfriends, and long-lost college roommates still sharing a single Netflix account are common, and for many years it appeared as if Netflix didn’t care. But everything changes.
Netflix may be finally getting serious about cracking down on password sharing.
The streaming giant in the past week launched a new test that displays a warning to some users that says:
“If you don’t live with the owner of this account, you need your own account to keep watching.”
Per Netflix’s terms of service, a customer’s account for the streaming service “may not be shared with individuals beyond your household.”
In the Netflix test, the prompt provides three options to users: They can get an email or text verification code to authenticate the account, or they can click on a button that says “Verify Later.” The message also lets users sign up for a new account.
A Netflix rep confirmed that the company has kicked off a limited test of the feature.
Variety magazine reported that the test is being run in multiple countries and only on TV devices. It’s not clear if the prompts are random or if they’re triggered by specific activity on a given account. One of the goals is to put in place a security mechanism to block unauthorized users who may have obtained stolen Netflix login credentials.