Remember that survey from the start of March that showed 38% of beer drinkers were avoiding Corona Extra beer for fear of getting coronavirus? It was wrong.
As Adage reports, sales at Constellation Brands, which owns Mexico’s Grupo Modelo that makes Corona, are up 39%, led by sales of the Corona family, such as Corona Extra and Corona Light, which are up 50%.
But everyone hosting a “Corona virus” party had better stock up because Modelo just announced that it will temporarily stop brewing Corona and other beers because the government deemed it’s products non-essential.
The brewer said in a statement that the suspension will go into place from Sunday.
Modelo released a statement that read in part:
“If the federal government considers it appropriate to issue some clarification confirming beer as an agro-industrial product, at Grupo Modelo we are ready to execute a plan with more than 75% of our staff working from home and at the same time guaranteeing the supply of beer.”
With so many people required to shelter in place, taking away their beer seems like adding insult to injury. Maybe they’ll have to switch to a local brand.