There was a time, long ago, when we were shocked that companies wanted to invade our privacy. Not any longer.
The latest installment of privacy-busting comes from Google (now Alphabet), which has teamed up with St. Louis-based Ascension on a new project called Nightingale. Part of the initiative calls for collecting personal health-related information on millions of Americans across 21 states.
The information includes lab results, doctor diagnoses and hospitalization records, among other categories, and amounts to a complete health history, complete with patient names and dates of birth, according to the Wall Street Journal.
The revelation came soon after Google announced it will purchase wearable device company Fitbit for $2.1 billion.
Maybe by learning our personal medical information, Google can stealthily market Fitbits to the people who need them the most, like those on the verge of diabetes or those who carry a few extra pounds.
It’s a great way to figure out your target market, as long as you have no compunction about how you got the data.