Something about Mohammed and the mountain comes to mind.
For those of us not in the know, South Korea hosts a very popular mud festival in the coastal town of Boryeoung every year. In fact, the mud party is the most popular festival in South Korea for international travelers. Boryeong launched the festival on Daecheon Beach in 1998 to rejuvenate a local economy hit by the Asian financial crisis. The event promoted mud-based cosmetics said to be good for the skin – turning what is known as a dirty beach into one of South Korea’s biggest tourist attractions.
The South Koreans were disappointed, but not daunted. They decided to create their own mud festivals… in their homes.
It became an online celebration of soil, with people from around the country enjoying mud pools and mud packs in their homes while streaming the dirty results.
Sure, they couldn’t completely replicate the mudslides, mud wrestling and other revelry, but they could still splash around in the muck and wear colored mud as face paint.
This year, the city set up a large screen in a studio streaming images of hundreds of people, some with mud kits consisting of a mini-pool, mud packs, mud soaps and colourful mud powders. Daubed with blue, red and yellow mud powders, many watched singers perform online.
Sitting in a mini-pool full of mud in her living room, 10-year-old Han Chae-yoon said:
“I was sad that I wasn’t able to go to the Boryeong Mud Festival, but it is great that my Mom made a mud pool.”
Clearly there aren’t many American moms around to yell at kids for tracking mud in the house.