You know the world is falling apart when German brewers have to pour beer down the drain.
As lockdowns continue and demand remains low, brewers have been forced to throw away unsold beer and have asked the government for financial aid.
German pubs, hotels and restaurants have been closed since November in the country’s second lockdown following the first one earlier last year.
The brewers called on the German government to give beer breweries aid under the country’s programs to help the industry recover from the impact of the coronavirus crisis. Germany’s government has given financial aid to pubs and bars but not breweries.
Brewers’ associations DBB and VPBD wrote in an open letter:
“From week to week, ever more breweries, brewery-owned pubs and wholesalers are facing a threat to their existence through no fault of their own and are threatened by insolvency.”
“The lockdown and the collapse of the draught beer market this created meant breweries lost a large part of their economic foundations overnight.”
Unlike in the U.S., sales of bottled beer for home consumption can’t come close to making up for lost demand at pubs, sporting events, and other public venues in Germany.