Okay, so that was a bit harsh. But General Motors has struggled for decades to keep its Cadillac brand relevant.
Once the sign that a person had “made it,” the car became a symbol of yesterday’s blue-collar reach for affluence or your grandfather’s car.
Remember, they even tried to make a Cadillac-branded pickup, to no avail. They have had some success with the Escalade, but who are we kidding? It’s a Suburban with bling.
Then GM decided to strip Cadillac inventory out of dealerships and replace vehicles with virtual reality test drives… another flop.
So now we have General Motors showing off its concept Cadillac flying car and electric shuttles during a virtual CES presentation. This is in concert with a new Cadillac battery-powered two-seater.
Let’s hope the new electric vehicle fares better than the Cadillac XLR of the late 2000s, which was called one of the worst sports cars ever.