Consumer Goods Company Repurposes and Sells Old Nikes as ‘Satan Shoes;’ Nike Isn’t Impressed

This isn’t working out well for giant shoe and athletic manufacturer Nike, which has no interest in associating with Satan Shoes.

Six workers at MSCHF, a quirky company based in Brooklyn that’s known for products like toaster-shaped bath bombs and rubber-chicken bongs, offered their blood for a new line of shoes, mixing it with ink that fills an air bubble in old Nike Air Max 97 sneakers.

MSCHF collaborated with rapper Little Nas X to create the items and started selling 666 pairs of the shoes — each pair cost $1,018 — on Monday as a follow-up to a line of Jesus Shoes, which contained holy water. They sold out in less than a minute.

Nike was not involved in the process.

In a statement on Sunday, Nike said: “We do not have a relationship with Little Nas X or MSCHF. Nike did not design or release these shoes, and we do not endorse them.”

And on Monday, Nike sued MSCHF in U.S. District Court over the shoes, alleging that MSCHF’s “unauthorized Satan Shoes are likely to cause confusion and dilution and create an erroneous association between MSCHF’s products and Nike.”

Nike said in its lawsuit:

“Decisions about what products to put the ‘swoosh’ on belong to Nike, not to third parties like MSCHF.  Nike requests that the court immediately and permanently stop MSCHF from fulfilling all orders for its unauthorized Satan Shoes.”

The Satan Shoes are a collaboration between MSCHF and the rapper Lil Nas X, following the release of a devil-themed music video for his song “Montero (Call Me by Your Name)” in which he gyrates on Satan’s lap.

The shoes are affixed with a bronze, pentagram-shaped charm and have “Luke 10:18” — a reference to the biblical passage that says, “I saw Satan fall like lightning from heaven” — printed on them.

Among those criticizing the shoes was Gov. Kristi Noem of South Dakota. Ms. Noem, a Republican, wrote on Twitter that it was wrong for children to be told that the shoes were exclusive.

“What’s more exclusive? Their God-given eternal soul,” she wrote.

Lil Nas X was quick to respond: “ur a whole governor and u on here tweeting about some damn shoes. do ur job!” Ms. Noem replied with a quotation from the Bible: “What good will it be for someone to gain the whole world, yet forfeit their soul?”

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