For years Chick-Fil-A has been hounded by protesters that detest the company’s support of organizations that they find at odds with the LGBT movement. Among the charities in question are the Salvation Army, the Fellowship of Christian Athletes and the Paul Anderson Youth Home. Chick-fil-A management has pushed back, noting that it supports great causes that achieve great outcomes, but as the fast-food chain expands across the nation and internationally, the pressure became too much.
in an interview with Biznow, Chick-fil-A President and Chief Operating Officer Tim Tassopoulos said:
“There’s no question we know that, as we go into new markets, we need to be clear about who we are. There are lots of articles and newscasts about Chick-fil-A, and we thought we needed to be clear about our message.”
Apparently that message is that the company will cave to outside pressure, just like most every other company. Chick-fil-A will focus its charitable giving on three areas, including homelessness, education, and hunger. To that end, it will send funds to organizations like Junior Achievement USA to support education, Covenant House International to fight homelessness and community food banks for its hunger initiative in each city where the chain operates.
It seems unlikely that the move will stop the protesters, it’s more likely to encourage them through success to call for more action, such as severing all ties with the founding Cathy family because they support traditional views of marriage.