After Goya CEO Praises Trump, Some Call for Boycott of Products… It Backfires as Consumers Flock to Support Brand

Last week, Goya CEO Robert Unanue joined others at the White House as a nominee to the board of the Hispanic Prosperity Initiative. Unanue is the grandson of Prudencio and Carolina, Spanish immigrants who started what has become a national brand of foods and spices.

While speaking at the event, Unanue praised President Trump as a “builder” and asked the audience to pray for our nation.

Goya has donated 200,000 pounds worth of food and millions of dollars in personal protection equipment during the pandemic, and the CEO also joined White House initiatives during the Obama administration. But that doesn’t seem to matter. As soon as Unanue said nice things about President Trump, the cancel culture came out in force, calling for a boycott of the brand and for Unanue to lose his job.

It hasn’t quite worked out.

While former Illinois Rep. Luis Gutierrez and Rep. Alexandria Ocasio-Cortez were bashing Goya and calling for the company to be banned from the planet, others were rallying to support the firm. When pressed, Unanue didn’t back down from his remarks. He supports the country and the president.

Casey Harper, a producer for Eric Bolling, formerly of Fox News Channel started a GoFundMe page to raise money to buy Goya products and donate them to food pantries.

Mr. Harper set his goal at $10,000, but he didn’t hit his number. At last check, he had raised just under $150,000 and it was still going. In fact, Harper has raised so much money that he can’t just walk into a grocery store or two and purchase food.  Instead, he’ll be buying directly from the company.

Apparently Harper isn’t the only one determined to buy Goya. Because of increased demand, some stores are limiting how many Goya brand items customers can purchase.

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Comments (2)

  1. Raymond

    I love Goya foods.

  2. Gary Sugarman

    Never cave to the mob!

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